Differences Between Writing For SEO & Writing For Humans

Understanding the line between bots and eyeballs

SEO Copywriting

SEO copywriting is the process of writing web content that is both informative and search engine friendly. The goal of SEO copywriting is to improve a website's ranking in search engine results pages (SERPs).

To do this, SEO copywriters use a variety of techniques, including:

• Keyword research: Identifying the keywords that people are searching for when they're looking for information about a product or service.
• Content optimization: Writing content that is relevant to the keywords that people are searching for.
• Link building: Building backlinks to a website from other high-quality websites.

SEO copywriting can be a complex and challenging process, but it can also be very rewarding. By following the tips above, you can improve your website's ranking in SERPs and attract more traffic to your site.

Human Copywriting

Human copywriting is the process of writing content that is intended to be read by humans. The goal of human copywriting is to persuade, inform, or entertain readers.

To do this, human copywriters use a variety of techniques, including:

• Storytelling: Using stories to connect with readers on an emotional level.
• Persuasion: Using persuasive techniques to convince readers to take a desired action.
• Humor: Using humor to entertain readers and make them more likely to remember what they've read.

Human copywriting can be a powerful tool for businesses. By creating content that is both informative and engaging, businesses can attract new customers, build relationships with existing customers, and drive sales.

Conclusion

SEO copywriting and human copywriting are two different types of writing with different goals. SEO copywriting is focused on improving a website's ranking in SERPs, while human copywriting is focused on persuading, informing, or entertaining readers. Both types of writing can be effective for businesses, but it's important to understand the differences between the two so that you can use them effectively.