How Do I Start Google Ad Campaigns?

Create a Campaign

1. Sign in to your Google Ads account.

2. Click the blue “+” button in the upper right corner of your screen.

3. Select "New campaign."

4. Choose a campaign goal. This goal will help Google Ads optimize your campaign for the best results.

5. Select a campaign type. There are several different campaign types to choose from, each with its own set of goals and features. The most common campaign type is the Search campaign, which allows you to place ads on Google search results pages.

Set a Budget and Bidding Strategy

1. Set a budget for your campaign. This budget will determine how much you are willing to spend on advertising each day.

2. Choose a bidding strategy. This strategy will determine how much you are willing to pay for each click on your ad.

Target Your Audience

1. Target your audience by location, language, demographics, interests, and more.

2. Use keywords to target people who are searching for products or services like yours.

3. Use negative keywords to exclude people who are not interested in your products or services.

Create Your Ads

1. Create your ad text. This text will appear in your ads on Google search results pages.

2. Include a call to action in your ad text. This call to action will tell people what you want them to do, such as visit your website or call your business.

3. Use images and videos in your ads to make them more visually appealing.

Monitor Your Campaign

1. Monitor your campaign's performance by tracking key metrics such as impressions, clicks, and conversions.

2. Make adjustments to your campaign as needed to improve its performance.