Titles Should Comply With Editorial Standards

Editorial standards improve writing.

Standards in writing are paramount to producing quality content. Titles are no exception to this rule. When writing titles, whether for an article, book, or other written work, several editorial standards should be followed. These standards include clarity, accuracy, conciseness, and SEO optimization.

Clarity

Titles should be clear and easy to understand. Avoid using overly technical language or jargon that your audience may not be familiar with. Instead, use concise, everyday language. Make sure your title accurately reflects the content of your work. Do not mislead your readers with a title that does not accurately represent what your work is about.

Accuracy

Titles should be accurate and truthful. Avoid making promises that you cannot keep. Instead, focus on conveying the main message of your work accurately. Be honest about what your work is about and what readers can expect to gain from reading it.

Conciseness

Titles should be concise and to the point. Aim for a title that is around 60 characters or less. This will help your title be more readable and shareable on social media.

SEO Optimization

In addition to the above editorial standards, you should also consider SEO optimization when writing your titles. SEO optimization helps your work rank higher in search engine results pages (SERPs). To optimize your title for SEO, include relevant keywords that your audience is likely to search for. However, make sure to use keywords naturally and avoid keyword stuffing.